Privacy Policy

Last Updated: January 1, 2026

Summary: We collect information to process your orders, power Wingstop Rewards, and improve our services. We do not sell your personal information to third parties. You have rights over your data — including access, correction, and deletion.

1. Overview

Wingstop Inc. ("Wingstop," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our websites, mobile applications, in-restaurant kiosks, and other digital services (collectively, "Services").

2. Information We Collect

Information You Provide Directly

Account registration information (name, email address, password)
Order details (menu selections, special instructions, delivery addresses)
Payment information (processed securely; we do not store full card numbers)
Wingstop Rewards profile and preferences
Communications you send us (support inquiries, feedback, survey responses)

Information Collected Automatically

Device identifiers (IP address, device type, operating system, browser type)
Usage data (pages visited, features used, time spent, clickstream data)
Location data (approximate geolocation when permitted, for finding nearby locations)
Transaction history and order patterns
Cookie and tracking technology data (see Section 5)

Information from Third Parties

Delivery partner platforms (DoorDash, Uber Eats, Grubhub) when you order through them
Social media platforms if you connect or log in via a social account
Marketing and analytics partners, within applicable privacy laws

3. How We Use Your Information

We use your information for the following purposes:

Processing and fulfilling your orders
Operating and improving the Wingstop Rewards program
Sending order confirmations, updates, and customer support communications
Personalizing your experience and menu recommendations
Sending promotional emails and special offers (with your consent or where permitted by law)
Analyzing usage trends to improve our products and services
Detecting and preventing fraud, abuse, and security threats
Complying with legal obligations and enforcing our Terms of Use

We do not sell your personal information. We may share your information with:

Franchise operators: To fulfill your order at a specific location
Service providers: Technology, payment processing, analytics, and marketing vendors who process data on our behalf under strict data agreements
Delivery partners: When you use third-party delivery, your order information is shared as necessary for fulfillment
Legal authorities: When required by law, regulation, or legal process
Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze traffic, and deliver targeted advertising. Types of cookies we use include:

Essential cookies: Required for basic site functionality and security
Performance cookies: Help us understand how visitors interact with our Services
Functional cookies: Remember your preferences and settings
Marketing cookies: Used to deliver relevant advertisements with your consent

You can manage cookie preferences through your browser settings or our Cookie Preferences tool. Disabling certain cookies may affect functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Account data is generally retained for the duration of your account plus 3 years. You may request deletion of your account and data at any time.

7. Security

We implement industry-standard technical and organizational measures to protect your personal information, including encryption, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Please notify us immediately at privacy@wingstop.com if you suspect unauthorized access to your account.

8. Your Privacy Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Delete your personal information (subject to legal obligations)
Object to or restrict certain processing activities
Data portability — receive your data in a structured, machine-readable format
Opt out of marketing communications at any time

To exercise any of these rights, contact us at privacy@wingstop.com or through the Wingstop app's privacy settings.

9. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly. If you believe a child has provided us personal information, contact us at privacy@wingstop.com.

10. California Residents — CCPA

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights including:

The right to know what personal information is collected, used, shared, or sold
The right to delete personal information (with certain exceptions)
The right to opt-out of the sale or sharing of personal information
The right to non-discrimination for exercising these rights
The right to correct inaccurate personal information
The right to limit use of sensitive personal information

To submit a California privacy request, visit our Privacy Request Center or call our toll-free privacy line.

For users in the European Union and United Kingdom, we process personal data under the following legal bases: contract performance (to fulfill your order), legitimate interests (service improvement, fraud prevention), legal obligations, and consent (for marketing).

You have the right to lodge a complaint with your local supervisory authority. Our EU/UK representative can be contacted at eu-privacy@wingstop.com.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or a prominent notice on our Services before the changes take effect. Your continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

For privacy-related questions, requests, or concerns, please contact our Privacy Team:

Wingstop Inc. — Privacy Team
5501 LBJ Freeway, 5th Floor
Dallas, TX 75240
privacy@wingstop.com